Essays about: "B2B decision-making"

Showing result 6 - 10 of 21 essays containing the words B2B decision-making.

1. 6. Exploring the B2B Innovation Decision Making Processes

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aida Lojo; Albert Tóth; Kevin Latorre; [2020]
   Keywords : Adoption of Innovation; Organizational Adoption Decision; B2B decision-making; Incremental Innovation; Radical Innovations; Psychological barriers to Adoption of Innovation; Innovation Resistance; Business and Economics;

   Abstract : Date of the Seminar: May 2020 Course: ENTN39 Master’s Corporate Entrepreneurship and Innovation Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Aida Lojo, Albert Tóth, Kevin Latorre Supervisor: Joakim Winborg Examiner: Sotaro Shibayama Keywords: Adoption of Innovation; Organizational Adoption Decision; B2B decision-making; Incremental Innovation; Radical Innovations; Psychological barriers to Adoption of Innovation; Innovation Resistance Research question: How do Psychological Barriers to Adoption of Innovation Evolve throughout the Organizational Decision-Making Process? Methodology: As part of this research, an inductive and qualitative study which is based on data collection through semi-structured interviews has been conducted. The research methodology relies on a longitudinal case study and takes an interpretive epistemological approach. READ MORE

3. 7. The Major Challenges in DDDM Implementation: A Single-Case Study : What are the Main Challenges for Business-to-Business MNCs to Implement a Data-Driven Decision-Making Strategy?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Matilda Varvne; Simon Cederholm; Anton Medbo; [2020]
   Keywords : DDDM Data-Driven Decision-Making ; DDBM Data-Driven Business-Model ; DDDM challenges; BD Big Data ; BDA Big Data Analytics ; and BI A Business Intelligence and Analysis ;

   Abstract : Over the past years, the value of data and DDDM have increased significantly as technological advancements have made it possible to store and analyze large amounts of data at a reasonable cost. This has resulted in completely new business models that has disrupt whole industries. READ MORE

4. 8. Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Maria Beckman; [2019]
   Keywords : Green Brand Equity; B2B brand management; environmental management; sustainability; B2B branding; purchase decision making processes; B2B purchasing;

   Abstract : The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. READ MORE

5. 9. Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Matilda Ullberg; Alexandra Greus; Sofia Dollerup; [2019]
   Keywords : customer experience; customer experience management; CEM; customer experience in B2B;

   Abstract : Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. READ MORE

6. 10. Towards the Development of Business Intelligence : The Role of Business Intelligence in Managerial Decision Making - Evidence from the B2B Sector

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mariangeles Bravo; Jesper Appelkvist; [2018]
   Keywords : Business Intelligence; Information Systems; Managerial Decision Making; Marketing; Internal Data; External Data; Knowledge Management;

   Abstract : Information is the key for managers to make well-informed decisions. In recent years, technological advancements have been developed which made it possible for organizations to store and manage large quantities of data. READ MORE