Essays about: "B2B decision-making"

Showing result 16 - 20 of 21 essays containing the words B2B decision-making.

  1. 16. Social media's significance on the need recognition and information search, in B2B investment decisions of 3D printers.

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Gustav Boström; [2015]
    Keywords : 3D printer; desktop 3d printer; Social media; B2B; decision making; need recognition; information search; consumer behaviour; B2B marketing;

    Abstract : This study examines what significance social media (Facebook, LinkedIn, Twitter and Instagram) may have in regard to clients need recognition and information search, in B2B investment decision making of desktop 3D printers. The study was made on 121 respondents from the 3D printer reseller company 3DVerkstan’s customer base. READ MORE

  3. 17. The Pricing Decision Process in Software-as-a-Service Companies

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Susanna Wilczkowski; [2015]
    Keywords : software-as-a-service pricing; business-to-business marketing; value-based pricing; strategic pricing pyramid; pricing strategy; pricing decision-making; customer value; pricing models; decision model; pricing decision process;

    Abstract : This study examines various approaches used by companies providingsoftware-as-a-service (SaaS) in a business-to-business (B2B) environment to find a pricing strategy. To be able to meet competition in a global market, a good pricing strategy is vital. READ MORE

  4. 18. Eat the food, drink the booze and settle the deal! : A study of intercultural differences in China from a Swedish B2B perspective

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Nathalie Svedberg; Tim Svensson; [2014]
    Keywords : China; B2B; Business culture; Hofstede; Cultural diversities; Business relations;

    Abstract : Background: China is today regarded as Sweden’s most important business partner in Asia. Even if there are cultural differences between Sweden and China the intercultural distance has successively decreased. One of the reasons is the globalisation. Another reason is the consecutive development of Swedish-Chinese relations. READ MORE

  5. 19. Corporate visual identity in foreign markets : An analysis of the relationship between firm- and market-level factors and CVI adjustments of multinational firms and their performance

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bastian Raschke; Pascal Balonier; [2014]
    Keywords : Corporate visual identity; branding; standardization; adaptation; firm-level factors; market-level factors; company performance;

    Abstract : Purpose: The purpose of this study is to analyze how major transnational firms adjust their corporate visual identity (CVI) when entering foreign markets and to determine whether there is a relationship between firmand market-level factors and CVI adjustments as well as an impact on a company’s performance. Methodology/approach: A deductive approach was applied utilizing triangulation with quantitative research through a content analysis of websites of transnational firms (n=329) and qualitative research through semi-structured interviews with six firms. READ MORE

  6. 20. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

    University essay from Lunds universitet/Juridiska institutionen

    Author : Marie Svensson; [2012]
    Keywords : Administrative Law; Trademarks; Brand Equity; Law and Political Science;

    Abstract : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. READ MORE