Essays about: "B2B decision-making"

Showing result 11 - 15 of 21 essays containing the words B2B decision-making.

1. 11. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anna Nilsson; Melanie Sala; [2018]
   Keywords : Strategy; Decision-making process; Foreign Market Entry;

   Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE

3. 12. Exploring the Use of Freight Exchange E-marketplaces in Sweden: The Perspective of the Transport Service Provider

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Andres Rios Lam; [2018]
   Keywords : e-marketplace; freight exchange; logistics; transport service provider; carrier; portfolio.; Social Sciences;

   Abstract : A statistic released this year (2018) by the World Road Transport Organization shows that more than 80% of inland freight is moved by road. Frequent e-commerce activities and end-consumer demands on delivery performance have increased transport needs yet fill rates have decreased. READ MORE

4. 13. Social Media Content to Build B2B Relationships : An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Lickhammer; [2017]
   Keywords : business-to-business; financial services; financial services marketing; SMEs; social media; social media marketing; content marketing; customer engagement.;

   Abstract : Abstract  Title: Social Media Content to Build B2B Relationships – An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services  Faculty: School of Business and Economics at Linnaeus University  Program: The Business Administration and Economics Programme  Course: 4FE63E – Degree Project in Marketing, The Business Administration and Economics Programme, 30 credits, spring 2017  Author: Emma Lickhammer  Mentor: Åsa Lindström  Examiner: Professor Bertil Hultén  Research question: How is social media content engaging for customers on the financial services business market while building relationships?  Purpose: This study aims to interpret how social media content is engaging for business-to-business customers on the SME, financial services market, in terms of relationship building. It also intends to assist Xennial BZ Solution with advice to a basis of decision-making while executing their relationship marketing strategy on social media. READ MORE

5. 14. The Role of Emotions in Small Business Purchasing : a quantitative study on purchasing processes and emotions

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ranjana Salgado Catindig; Zoltan Kis; [2017]
   Keywords : Small Business; B2B; Emotion; Purchasing; Quantitative;

   Abstract : Background: When a company tries to sell either products or services, it is important to consider the decision criteria on the purchasing side. Most often, there will be personal, emotional reasons that guide the purchaser’s preference in chosing suppliers, coexisting with the rational reasoning. READ MORE

6. 15. Design Of A General Customer Segmentation Process

   University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

   Author : Asmir Vuckic; Renato Cosic; [2015]
   Keywords : Customer Segmentation; Customer Service; Segmentation Process; Segmentation Variables; ABC-Classification;

   Abstract : Syfte - Att undersöka hur en kundsegmenteringsprocess kan utformas samt vilka variabler man bör iaktta för att kunna erbjuda en lämplig kundservicenivå. För att uppnå detta syfte skall följande frågeställningar besvaras: 1. Vilka variabler bör ingå i en kundsegmentering? 2. READ MORE