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Showing result 1 - 5 of 21 essays matching the above criteria.

1. 1. Navigating Circularity : A qualitative Case Study on the Decision Making Process of B2B BuildingManufacturers

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Eliot Bota; Christopher Kontio; [2022]
   Keywords : ;

   Abstract : This study investigates the industrial business models transition toward a more sustainableimpact. More specifically, the access to the circular symbiosis and practices for the sectorof B2B building manufacturers. The current research in this field revolves mainly aroundtheories of Triple Bottom Line, Circular Economy and Decision Making Process. READ MORE

3. 2. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company

   University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

   Author : Ingrid Wendin; Per Bark; [2021]
   Keywords : data; serve; sales; industrial sales; data driven; data-driven; big data; decision-making; sales process; sales opportunity; challenge; improve; efficiency; KAM; access; digitalization;

   Abstract : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. READ MORE

4. 3. Dermarome is launching a B2B website : A qualitative study which considers investment theories, and how a B2B website can influence the customer purchasing behaviour.

   University essay from Umeå universitet/Företagsekonomi

   Author : Alice Kalfas; Marlene Svensson; [2021]
   Keywords : beauty industry; investment rules; investment strategies; investment decision making; NPV; IRR rule; Payback rule; corporate investments; VRINE; Five forces; resource-based theory; customer purchasing behaviour; B2B; and B2B website;

   Abstract : Digitalization is an important aspect for future growth of all organizations, and especially in times like the past year where most of the world has been faced with covid-restrictions and lockdown. Dermarome is a leading skincare and beauty distributor and are currently in the process of launching a new B2B website and web-shop. READ MORE

5. 4. Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Elin Enlund; Jennie Nilsson; [2021]
   Keywords : The fashion industry; sustainability; packaging; e-commerce; drivers; institutional logics; barriers; product development; decision-making; LCA; platform; B2B.; Modeindustrin; hållbarhet; förpackningar; e-handel; institutionella parametrar; barriärer; produktutveckling; beslutsfattande; plattform; B2B;

   Abstract : Today, the fashion industry is responsible for 4 per cent of the global greenhouse gas emissions in the atmosphere and 20-35 per cent of the microplastics in the ocean. It is thereby a highly debated industry when it comes to environmental sustainability. READ MORE

6. 5. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

   University essay from Göteborgs universitet/Graduate School

   Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
   Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

   Abstract : Despite the increasing reliance on data in decision making, firms have issues turning their organisations data driven. Even though data driven decision making have an increasing impact on marketing and sales practices in all industries, a greater focus is given to consumer centered firms. READ MORE