Essays about: "B2B"

Showing result 26 - 30 of 410 essays containing the word B2B.

  1. 26. Creation of a Co-Innovation framework for a Software as a Service-Provider and its Customers using a Case-study approach

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Gundula Sopper; [2023]
    Keywords : Co-Innovation; Software as a Service; Process model; IT-Development; Framework;

    Abstract : Innovation is an integral part of every product development and therefore also important for ”Software as a Service” (SaaS) companies. However, as these companies do not develop for one customer in particular, it may be difficult to understand what features are to be developed in the future. Co-Innovation can be a solution. READ MORE

  3. 27. Pricing The Value Proposition in Start-up Environment : A multi case study on start-up Pricing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sai Krishna Babu Rajendra Prasad; [2023]
    Keywords : Pricing; Startups; WTP; Value Proposition; Prissättning; Startups; WTP; Värde-erbjudande;

    Abstract : Pricing is one of the most critical factors for a company to thrive in the market. Unlike big companies, there is no pricing data available for startup companies. Pricing is one of the factors for startup failure. READ MORE

  4. 28. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

    Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

  5. 29. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    University essay from Uppsala universitet/Industriell teknik

    Author : Staffan Leijnse; [2023]
    Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

  6. 30. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Elin Adolfsson; Ida Kucera; [2023]
    Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

    Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE