Essays about: "BOP Consumption"

Found 4 essays containing the words BOP Consumption.

  1. 1. Direct pellet extruder developed for LEDC - 3D print with recycled materials

    University essay from Lunds universitet/Innovation

    Author : Paolo von Krogh; [2018]
    Keywords : LEDC; 3D-printing; recycling; sustainability; Technology and Engineering;

    Abstract : The thesis is to develop a 3D printer that easily and conveniently can print with recycled plastic such as PET bottles, plastic packaging and much more. The printer will be designed according to the needs of a developing country. READ MORE

  3. 2. Please, Keep My Secret - How consumer culture influences product-based female empowerment in a specific BOP context

    University essay from Göteborgs universitet/Graduate School

    Author : Sarah Linder; Heimar Svensson; [2014-12-05]
    Keywords : Product-Based Female Empowerment; BOP; BOP Consumption; Cultural Meanings; Consumer Culture; CCT; Product Adoption; Kenya;

    Abstract : The perception of the Base-of-the-Pyramid (BOP) as one single consumer market is no longer a viable notion. The present article illustrates this through an exploration of how local cultural meanings shape a distinct consumer context in a BOP market. READ MORE

  4. 3. The market of the bottom of the pyramid: Impact on the marketing-mix of companies. : A quantitative study of three African countries

    University essay from Företagsekonomi

    Author : Irina Dinica; Damien Motteau; [2012]
    Keywords : BOP; marketing-mix; subsistence consumer; poverty; consumption characteristics;

    Abstract : .... READ MORE

  5. 4. Pedal powered cassava peeling machine

    University essay from Lunds universitet/Industridesign

    Author : Ni Le An; [2012]
    Keywords : Technology and Engineering; Arts and Architecture;

    Abstract : The Base of the Pyramid (BoP) refers to 4 - 4,5 billion people in the world, who are living on less than a few dollars per day. This majority of the world's population has a little resources and is usually considered as a group with no purchasing power and therefore is currently unserved and underserved by current products and services. READ MORE