Essays about: "Heimar Svensson"

Found 2 essays containing the words Heimar Svensson.

  1. 1. Please, Keep My Secret - How consumer culture influences product-based female empowerment in a specific BOP context

    University essay from Göteborgs universitet/Graduate School

    Author : Sarah Linder; Heimar Svensson; [2014-12-05]
    Keywords : Product-Based Female Empowerment; BOP; BOP Consumption; Cultural Meanings; Consumer Culture; CCT; Product Adoption; Kenya;

    Abstract : The perception of the Base-of-the-Pyramid (BOP) as one single consumer market is no longer a viable notion. The present article illustrates this through an exploration of how local cultural meanings shape a distinct consumer context in a BOP market. READ MORE

  3. 2. Working title Finding out the employers’ perspectives on the different forms of post-high school education and employability

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Viktor Peterson; Heimar Svensson; [2011-08-29]
    Keywords : ;

    Abstract : The Swedish labor market is one of a complex nature with ever-changing preferences. The political discourse of the work strategy has grown stronger, and within this discourse, the concept of employability is central. Due to political initiatives, a new educational institution, the YH academy, has sprung forward. READ MORE