Essays about: "Beatrice Palmgren"
Found 1 essay containing the words Beatrice Palmgren.
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1. Using customer integration in New Service Development : A study in swedish retailing
University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakultetenAbstract : For a retailer, who has a close and everyday contact with its customers, understanding the customers can be of benefit if they know how to use the information in the right way. One way of using the customer is to integrate customers when developing new services, to enhance the possibility of the new service gaining market acceptance. READ MORE
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