Essays about: "Beatrice Palmgren"

Found 1 essay containing the words Beatrice Palmgren.

  1. 1. Using customer integration in New Service Development : A study in swedish retailing

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

    Author : Mårten Palmefors; Beatrice Palmgren; [2015]
    Keywords : Customer integration; New Service Development; omnichannel retailing; Big Data; service innovation; digital channels; proactive; reactive; customer insights;

    Abstract : For a retailer, who has a close and everyday contact with its customers, understanding the customers can be of benefit if they know how to use the information in the right way. One way of using the customer is to integrate customers when developing new services, to enhance the possibility of the new service gaining market acceptance. READ MORE