Essays about: "Beauty vlogs"

Found 2 essays containing the words Beauty vlogs.

1. 1. Goals, Goals, Goals! A critical discourse analysis of female empowerment in Bianca Ingrosso's YouTube vlogs

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Vera Mohlin; [2021]
   Keywords : female empowerment; postfeminism; influencers; femvertising; media visibility; youtube;

   Abstract : This qualitative study investigates the incorporation of female empowerment discourses in Swedish lifestyle influencer Bianca Ingrosso’s YouTube vlogs. The aim of the study is to gain a better understanding of what it means to be a feminist in the current Swedish media moment, where the influencer industry is a commonly found subject for debates concerning the tensions between feminism and postfeminism. READ MORE

3. 2. “This Video is Sponsored by L’Oréal” - A Test of Competing Hypotheses on the Effects of Sponsorship

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paulina Lundin; Kristina Huhn; [2017]
   Keywords : Beauty vlogs; Brand Attittude; Vlogger Attitude; Sponsorship Disclosure; Business and Economics;

   Abstract : Thesis purpose: The aims of this thesis are to investigate (1) the effect of sponsorship disclosure timing (before vs. after) on attitudes towards the brand and attitudes towards the vlogger in a beauty vlog context and (2) test a possible moderating effect of discount codes on the relationships between disclosure timing and attitudes towards the brand and the vlogger. READ MORE