Essays about: "Behavioural intentions"

Showing result 21 - 25 of 30 essays containing the words Behavioural intentions.

1. 21. The Presence of Alcohol in Swedish Lifestyle Blogs : An exploratory study on if and how the presence of alcoholic beverages on Swedish blogs may affect young females’ intention to pursue alcohol consumption.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Anton Axelsson; Charles Yousef; [2017]
   Keywords : Alcohol; social influence marketing; blogs; young females; intentions;

   Abstract : Background: Alcohol has become ubiquitous in Swedish lifestyle blogs, as alcohol can be present in one third or one fifth of blog posts in some of Sweden’s biggest lifestyle blogs. Research suggests that exposure to media and commercial communications on alcohol increases consumption and that users and user-generated content related to alcohol and drinking may intensify social norms around alcohol consumption. READ MORE

3. 22. Crowdsourcing, more than an innovation partner? A quantitative study of the effects of crowdsourcing on consumer responses

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Greta Linander; Vivianne Yance; [2017]
   Keywords : crowdsourcing; ideation contest; crowdsourcing contest; new product development; brand attitude;

   Abstract : This paper focuses on non-participating consumers' overall attitudes towards brands using crowdsourcing activities, specifically ideation contests, in new product development. As technology has enabled businesses and consumers to interact easier, crowdsourcing has become more popular, but research on responses to crowdsourcing activities is limited. READ MORE

4. 23. Asperities of Revenue Management - The effects on price fairness perceptions.

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Carl-Oskar Bergh; [2016]
   Keywords : Revenue management; Price fairness perceptions; Dual entitlement; Social comparison; Pricing;

   Abstract : In the recent past there has been a significant increase in the adoption and use of various dynamic pricing and revenue management strategies in consumer product and service sectors. The overall goal of these strategies is often to maximize the revenue of the firm. READ MORE

5. 24. An Analysis of Technology Acceptance Model- Exploring user acceptance and intension of taxi-hailing app in Shanghai

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Zi Yu Liu; [2015-03-30]
   Keywords : Technology acceptance model TAM ; Tail-hailing app; behavioural intentions; perceived usefulness;

   Abstract : This study examines the motivations, perceptions and adoption of users towards taxi-hailing app based on the Technology Acceptance Model(TAM) in a large metropolitan setting. Two hundred and eleven taxi-hailing app users were surveyed about their patterns of usage, demographic, perceptions about the technology, and their behavioural intentions to use online taxi-hailing service. READ MORE

6. 25. Monitoring and Managing Interaction Patterns in Human-Robot Interaction

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Felip Martí Carrillo; [2015]
   Keywords : Bayesian Network; ROS; Robot learning; Service robots; Interaction Patterns; Human-Robot Interaction; Technology and Engineering;

   Abstract : Nowadays, one of the most challenging problems in Human-Robot Interaction (HRI) is to make robots able to understand humans to successfully accomplish tasks in human environments. HRI has a very different role in all the robotics fields. While autonomous robots do not require a complex HRI system, it is of vital importance for service robots. READ MORE