Essays about: "Behavioural intentions"
Showing result 11 - 15 of 30 essays containing the words Behavioural intentions.
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11. When you are kindly asked to stay at home
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The aim is to apply technology acceptance research on elderlies’ use of digital services during a global pandemic, where risks associated with the corresponding physical alternatives are obvious but use is voluntary. By examining constructs based on a modified UTAUT2 framework, the following research question will be answered: Which factors influence elderlies' intention to use digital services in the context of soft recommendations during the Covid-19 pandemic? Methodology: This is a quantitative research with a deductive approach and the study takes on a positivistic research philosophy. READ MORE
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12. The consumer perspective on sustainable fashion: A quantitative study of Swedish consumers' perceptions of sustainable fashion and the effect of sustainable information on attitudes and intentions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The fashion industry is transforming towards more sustainable practices which requires that companies understand the consumer perspective. This quantitative study investigates what sustainable fashion means to Swedish consumers, and how sustainable information about a garment can affect consumers' attitudes, purchase intentions, and Word of Mouth intentions. READ MORE
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13. Escaping the free zone - What makes users pay for freemium online content?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose: Ensuring long-term revenue by turning free users to premium users and sustaining premium users are main challenges for all freemium service providers. This study investigates factors contributing to purchase intentions of free and paid consumers in the context related to freemium online media content (OMC) services. READ MORE
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14. REPLACE OR REPAIR? -A study of if fast fashion repair concepts like H&M Take Care can affect the intentions to repair clothing
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Overconsumption and an increasing disposal of clothes is a troublesome development in the fast fashion industry, where millennials are major contributors. As there is a need for a major shift towards more sustainable consumption, product-service systems in the shape of in-store repair stations, like Take Care by H&M, is interesting to investigate. READ MORE
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15. Audiobooks Speak for Themselves: A Quantitative Study of Consumer Behaviour Related to Audiobooks in Sweden
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis investigates Swedish book readers and factors that correlate with their attitudes towards and intentions to use audiobooks and digital subscription services for audiobooks. Digital subscription services for audiobooks have quickly become an important sales channel in the Swedish book industry, and there is limited previous research on the subject. READ MORE
