Essays about: "Born global companies"

Showing result 26 - 30 of 74 essays containing the words Born global companies.

1. 26. Factors Important for Rapid Internationalization : A Multiple Case-Study of Born Global Internet-Based Service Firms in Sweden

   University essay from Umeå universitet/Företagsekonomi

   Author : Anna Burman; Ida Stjernström; [2017]
   Keywords : International Business; International Entrepreneurship; Born Global Firms; Resource-Based View; Dynamic Capabilities; Business Models; Internationalization; Barriers to Internationalization; Internet-Based Service Firms;

   Abstract : The evolution of globalization and technology have changed the playground for international business and made it possible for smaller businesses to compete internationally among large and capital intensive companies. Markets become increasingly alike with converging product preferences and changing the world into one large integrated marketplace easily accessible for firms of all sizes. READ MORE

3. 27. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization

   University essay from Umeå universitet/Företagsekonomi

   Author : Johan Kjellstrand; Ouf Samar; [2017]
   Keywords : ;

   Abstract : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. READ MORE

4. 28. System development for evaluation of electronic contract manufacturers as a born global SME

   University essay from KTH/Industriell produktion

   Author : Mikael Erneberg; [2017]
   Keywords : ;

   Abstract : The methodology of choosing production strategy has long been a well discussed topic in research companies generally have many different alternatives to choose from. However, lately, due to the increased volatility, there has been a big shift towards using electronics contract manufacturers (ECM) for electronics manufacturing. READ MORE

5. 29. Internationalization of IT Born Global Firms - A New Approach

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Daniel Carlsson; Maxim Meixger; [2017]
   Keywords : internationalization; eclectic paradigm; uppsala model; born global firms; market entry; internationalization theories; information and technology; Business and Economics;

   Abstract : The emergence of born global firms in the last decades has led to a growing interest in the internationalization processes of such companies. Despite the existence of traditional internationalization frameworks, we seek to understand how internationalization process of IT born global firms deviate from traditional theory and what key factors play a role in their internationalization process. READ MORE

6. 30. Global brand image creation by Swedish born globals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zsuzsanna Keremi; Wendy Beute; [2017]
   Keywords : B2B; Born global; branding; brand image; internationalisation; Sweden; Business and Economics;

   Abstract : Introduction: Born globals are increasingly prevalent and very successful in doing business globally, which is quite remarkable when keeping in mind they operate with limited human and financial resources and international business experience. They have to utilise capabilities in a unique way in order to internationalise rapidly and successfully. READ MORE