Essays about: "Brand Portfolio"

Showing result 6 - 10 of 54 essays containing the words Brand Portfolio.

1. 6. Secret sustainability: A case study of why a company might go silent with its green achievements

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Antonia Alan; Jenny Trolläng; [2022]
   Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

   Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

3. 7. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Marcel Christian Georg Renner; [2022]
   Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

   Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE

4. 8. Visualizing Strategic Value in CVC - an Impossibility or Solely a Consequence of Inadequate Practices?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Filippa Dunér; Melvin Olsson; [2022]
   Keywords : Corporate venture capital; Performance measurement; Strategic value; Key performance indicators; Automotive industry;

   Abstract : This paper presents empirical findings from a multiple case study inspired by a transactional design on strategic value within the field of corporate venture capital (CVC), motivated by its increasingly prominent role in enhancing the strategy of large corporations. Steered by an identified lack of knowledge about how to concretize and measure the strategic value created by CVC firms, the paper contributes with a conceptual framework primarily directed to the automotive industry. READ MORE

5. 9. Swedish food habits for higher nutritional value and lower climate impact : food retail portfolio management

   University essay from SLU/Department of Molecular Sciences

   Author : Rebecca Johansson; Linn Torstensson; [2021]
   Keywords : greenhouse gas emissions; private label brand; sustainable diets; sustainable food consumption; sustainable nutrition;

   Abstract : In order to tackle climate change and the increased prevalence of non-communicable diseases, a transformation of human diets is urgently needed. The food retailers can play an important role if integrating sustainability related aspects in their corporate portfolio decisions in order to influence the consumer to make more sustainable food choices. READ MORE

6. 10. Driving Sustainable Growth - a New Role for the Gatekeepers of Innovation?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anna Serner; Nora Johansson; [2021]
   Keywords : Sustainable investing; Sustainability impact assessment; Sustainable venture capital; Venture capital; Start-ups;

   Abstract : This thesis examines how venture capital firms define and assess sustainability in the screening process of investment objectives and in the development of portfolio companies. Further, it investigates factors affecting the extent to which venture capital firms address sustainability. READ MORE