Essays about: "Brand Portfolio"

Showing result 16 - 20 of 54 essays containing the words Brand Portfolio.

  1. 16. Applying strategic design to stand out in the cargo bike market. : Development of a cargo bike for non-cargo bike people.

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Mikkelsen; Moa Wernberg; [2019]
    Keywords : Electric bike; Cargo bike; Longtail; Product development; Product design; User centered design; Strategic design; Strategic branding.; Elcykel; Lastcykel; Longtail; Produktutveckling; Produktdesign; Användarcentrerad design; Strategisk design; Strategiskt varumärkesbyggande.;

    Abstract : This report presents a master’s degree project in Integrated Product Design at KTH Royal Institute of Technology in Stockholm, on behalf of the company Rawbike. The purpose was tod evelop a design and construction proposal for a cargo bike from a strategic market perspective, that could broaden the audience of Rawbike to include more female users. READ MORE

  3. 17. Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebin Naderi; William O’Riordan; Emelie Pine; Catalina Constantin; [2019]
    Keywords : Consumer Involvement; Brand Identity Prism; Oatly; Alpro; Business and Economics;

    Abstract : Purpose: The purpose of this study is to examine consumer involvement with brands in the non-dairy product category and to identify the notable facets of the brands identity in this low-involvement product category. Methodology: Literature review, two case studies (Oatly and Alpro), four semi-structured interviews. READ MORE

  4. 18. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.

    University essay from Stockholms universitet/Marknadsföring

    Author : Alba Sanz Alvarez; [2019]
    Keywords : : gender; brand; fashion; androgynous; brand equity; brand personality; selfrepresentation; self-congruency;

    Abstract : The vast majority of research based on brand gender has been developed focusing on consumers’ perspectives and behaviour. The implications of studying different perceptions of a brand’s gender can be related to brand equity, since this term is strongly associated with brand personality. READ MORE

  5. 19. Green bonds and non-financial value : a study of the Swedish green bond market

    University essay from SLU/Dept. of Economics

    Author : Jacob Lindberg; [2018]
    Keywords : climate change; CSR; CSV; green bonds; investors; portfolio theory; sustainable Finance;

    Abstract : Human-caused climate change in form of rising temperatures and sea-level rise are already being seen in many places. To avoid permanent effects on society the goal is to limit global temperature rise at two degrees Celsius above pre-industrial levels. READ MORE

  6. 20. What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the front end of innovation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : My Magnusson; Mink Kempen; [2017]
    Keywords : Decision Making; Formalisation; Front End of Innovation; Funnelling; New Product Development; Project Portfolio Management; Project Portfolio Objectives.; Business and Economics;

    Abstract : Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. READ MORE