Essays about: "Brand Portfolio"

Showing result 11 - 15 of 54 essays containing the words Brand Portfolio.

1. 11. Exploring fashionability in sharing economy communities

   University essay from Uppsala universitet/Industriell teknik

   Author : Melron D'souza; Guhan Selvaraj; [2021]
   Keywords : Sharing Economy; Motivation; Fashionability; Practice Theory; Second-hand Consumption;

   Abstract : Sharing Economy as a concept is based on providing a space for individuals that brings them together on a platform providing access to goods/services to both parties. It has grown in popularity since the 2010s due to digitalization and social media. READ MORE

3. 12. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

   University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

   Author : Dorota Celczynska; [2020]
   Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

   Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE

4. 13. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

   University essay from Linköpings universitet/Maskinkonstruktion

   Author : Oskar Castillo Ellström; Tomas Andersson; [2019]
   Keywords : ;

   Abstract : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. READ MORE

5. 14. Waterproof packing for urban outdoor : Development of two waterproof backpacks intended for daily bike commute, urban strolls and travel

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Anton Winnberg; [2019]
   Keywords : Product design; industrial design; waterproof; urban outdoor; backpack; commuting; Produktdesign; industriell design; vattentät; urban outdoor; ryggsäck; pendling;

   Abstract : Everyday, lots of people use some sort of bag to carry their daily equipment around, whether it is between home and work or any typ of spare time activity. This report covers a Master Thesis project in Industrial Design Engineering at Luleå University of Technology. The thesis concerns the development of two waterproof backpacks. READ MORE

6. 15. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
   Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

   Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE