Essays about: "Brand commitment"

Showing result 6 - 10 of 85 essays containing the words Brand commitment.

1. 6. Supplier engagement for biodiversity : current situation and views

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Anouk Van Obergen; [2023]
   Keywords : Biodiversity; supply chain management; supplier engagement; sustainability; supply chain;

   Abstract : This research focuses on supplier engagement for biodiversity and how this is currently viewed and utilized by companies. Biodiversity loss is a topic that has long been on the agenda, but only recently in combination with businesses. READ MORE

3. 7. The Development of Brand Loyalty within Online Motorsport Brand Communities

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Alexander Hedlund; Simon Sundelius; [2023]
   Keywords : Brand Loyalty; Online Brand Communities; Motorsport; Motorsport Brand Communities; Brand Community Engagement; Brand Identification; Brand Community Participation; Brand Community Identification; Brand Community Trust; Brand Community Commitment;

   Abstract : The use of online brand communities and its effect on brand loyalty has been heavily researched in previous studies. However, online brand communities in the context of motorsport, which is inherently different from other sports, has not been thoroughly researched previously and currently remains unknown. READ MORE

4. 8. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

   University essay from Göteborgs universitet/Graduate School

   Author : Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
   Keywords : Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

   Abstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE

5. 9. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Sarafat Hossain; Liana Hakobyan; [2022]
   Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

   Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

6. 10. Sustainability Integration and Strengthening in Organisations - Exploring and Proposing Change Drivers Using Examples from Food-Producing Companies

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Julia Breidenstein; [2022]
   Keywords : sustainability; corporate sustainability; food system; sustainability integration; organisational change; change drivers;

   Abstract : The impact of the current food system on the climate crisis challenges its actors to takeactions towards sustainability. The increasing pressure in transforming the food system requires changes at the organisational level, which sparks research interest in understanding what factors influence the integration and strengthening of sustainability in food-producing companies. READ MORE