Essays about: "Brand localization"

Showing result 1 - 5 of 6 essays containing the words Brand localization.

  1. 1. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    University essay from Umeå universitet/Företagsekonomi

    Author : Emelie Rantatalo; Linda Jonsson; [2023]
    Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

  3. 2. FPGA Implementation of Feature Matching in ORB-SLAM2

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Hannah Lindström; [2022]
    Keywords : Autonomous navigation; SLAM; Feature matching; FPGA; ORB; Heterogeneous binary tree; Technology and Engineering;

    Abstract : Simultaneous Localization And Mapping (SLAM) is an important component in solving the problem of autonomous navigation — allowing machines such as selfdriving cars and mobile robots to find their way in the world without human instruction. Though there is a steadily growing body of literature in the field of SLAM, far fewer works currently address using hardware acceleration to speed up this computationally heavy task. READ MORE

  4. 3. Seven Different Countries, Seven Different Festivals, One Brand : A Global Music Festival’s Adaptiveness and Globalness

    University essay from

    Author : Julia Krajka; Matilda Gustafsson; Victor Jose Vallim da Silva; [2020]
    Keywords : Globalization; Localization; Music Festival; Adaptations; Customer Perceptions;

    Abstract : Background: Globalization and localization are constantly clashing, collapsing, and transforming one another, and many studies have investigated how various global companies deal with the balance in between these two opposite strategies. However, little does research reveal about how music festivals adapt and operate using globalization or localization in the global market. READ MORE

  5. 4. How are control mechanisms of the parent firm used to protect an international brand in the subsidiary´s local market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jenny Eriksson; [2014-01-13]
    Keywords : International Business; Branding in the Service Sector; Communication Strategies; Control Mechanisms; Management Localization; Local Market and Soft Services;

    Abstract : .... READ MORE

  6. 5. Securing the global brand strategy : – global standardization or local adaptation

    University essay from Ekonomihögskolan, ELNU

    Author : Jenny Andersson; Julia Borgvall; [2011]
    Keywords : globalization; localization; glocalization; regionalization; Gunnebo;

    Abstract : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. READ MORE