Essays about: "Business Case Studies"

Showing result 16 - 20 of 1178 essays containing the words Business Case Studies.

  1. 16. Lobbying against increased accountability: The case of the European Sustainability Reporting Standards (ESRS)

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Benita Helena Kaulina; [2023]
    Keywords : Policy instruments; Lobbying; Sustainability reporting; European Green Deal; CSRD;

    Abstract : This study investigates the feedback received in the public consultation process for the European Sustainability Reporting Standards to determine if business associations engaged in lobbying by comparing the policy positions of said business associations to organizations geared towards examining and advocating for sustainability topics. The effects of the organization's characteristics on policy positions were examined based on findings of previous studies suggesting distinct factors determine the decision to lobby and the success of such actions. READ MORE

  3. 17. Framing sustainable consumerism in the retail market : a case study of Axfood

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Antonia Wistbacka; [2023]
    Keywords : environment; communication; framing; sustainable consumerism; retail market; consumers;

    Abstract : The pressure on retail businesses to be a part of, or even lead, the transition into a more sustainable world is putting a lot of pressure on the wholesale market. The debate on whom the responsibility should fall on is divided between consumers, the government, and companies. READ MORE

  4. 18. A Qualitative Analysis of the Impact of Artificial Intelligence (AI) Adoption (Focusing on Machine Learning (ML)) on the Organizational Capabilities of the Telecom Industry in Sweden and Finland

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Neeraj Verma; [2023]
    Keywords : AI; R D; Industry 4.0; Qualitative Analysis; Innovation; Machine Learning; Business Performance; People and Culture; Process and Organization; Telecom; Technology.;

    Abstract : The German government's "Industry 4.0" paradigm transforms technology application across domains using real-time data and connectivity. The telecom sector's reliance on digital, software-driven infrastructure for real-time data and connectivity is paramount. READ MORE

  5. 19. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  6. 20. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Y Nhi Do; Georgia Kakaletri; [2023]
    Keywords : Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

    Abstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE