Essays about: "Business Relationship"
Showing result 26 - 30 of 2319 essays containing the words Business Relationship.
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26. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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27. Climate Change Coverage and the Performance of Green and Brown Equities
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : Climate change has emerged as one of the world’s most pressing issues, a development that has prompted investors to shift their focus accordingly, catalysing a significant increase in green investments. This study is set against this backdrop, focusing on the performance of portfolios of European firms classified as low or high emission intensity – green or brown respectively – during an eight-year period, from January 2010 to June 2018. READ MORE
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28. Navigating Sustainability and Open Trade: A Deep Dive into Indonesia's Case
University essay from Lunds universitet/Ekonomisk-historiska institutionenAbstract : This study confronts the global urgency of sustainability challenges by evaluating the relationship between international trade and sustainable development, with a specific focus on Indonesia. As a nation deeply entangled with environmental issues and heavily dependent on natural resources, Indonesia's sustainability path under the influence of international trade is a subject of crucial importance. READ MORE
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29. Unveiling the Influence of Organizational Culture on Innovation in Family Businesses : Lessons from Sweden and Italy
University essay from Umeå universitet/FöretagsekonomiAbstract : Family businesses are a significant part of the global economy, contributing to employment and GDP growth. However, they face challenges in a dynamic and competitive landscape, requiring a shift in traditional approaches and a focus on innovation. READ MORE
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30. Is Bitcoin a Safe Haven?
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : The objective of this bachelor thesis is to assess the safe haven property of Bitcoin by conducting an augmented Dickey-Fuller test and Engle and Granger cointegration test with price data from the COVID-19 crash. The analysis revealed a cointegration relationship between Bitcoin and the S&P 500, indicating a long-run equilibrium between the two and thus providing evidence against the safe haven property. READ MORE
