Essays about: "Business and Society"

Showing result 21 - 25 of 1243 essays containing the words Business and Society.

1. 21. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

3. 22. Unravelling the Dynamics of Managerial Attention Allocation: Exploring the Impact of Digital Technologies and Heuristics : A qualitative multiple case study on managers within the energy and power industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Malin Godenius; Victoria Karlson; Sophia Röse; [2023]
   Keywords : Attention-Based View; Heuristics; Digital Technologies; Digital Transformation; Attention Allocation; Managers;

   Abstract : ABSTRACT           Date:   2023-05-31      Level:   Bachelor thesis in Business Administration, 15cr      Institution:   School of Business, Society and Engineering, Mälardalen University Authors:     Malin Godenius (95/10/06)   Victoria Karlson (94/04/01)   Sophia Röse (99/12/06)      Title:   Unravelling the Dynamics of Managerial Attention Allocation: Exploring the Impact of Digital Technologies and Heuristics      Supervisor:   Edward Gillmore      Keywords:   Attention-Based View, Heuristics, Digital Technologies, Digital Transformation, Attention Allocation, Managers      Research questions:  RQ1: What effect do digital technologies have on managers' attention allocation? RQ2: How do digital technologies substitute or complement managers' heuristics?      Purpose:   This study aims to explore and understand how increased access to digital technologies influences managers' attention allocation. The primary purpose is to investigate how digital technologies may substitute or complement managers' heuristics. READ MORE

4. 23. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
   Keywords : Business and Economics;

   Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

5. 24. How Venture Capital Could Use Large Language Models to Screen Sustainability Impact Startups

   University essay from Lunds universitet/Miljö- och energisystem

   Author : Måns Vilhelm Tivenius; Karl-Gustav Elf; [2023]
   Keywords : Large Language Models; Venture Capital; Impact Investing; Prompt Engineering; GPT-4; ChatGPT; Impact; Sustainability; Artificial Intelligence; Startup success; Impact startup; Impact measurement; Screening; AI for good; Technology and Engineering;

   Abstract : This study investigates the potential of large language models (LLMs), such as ChatGPT, to aid venture capitalists in the screening of startups that maximize sustainability impact. To determine the scope that maximizes impact for venture capitalists' and to identify effective screening criteria, the study utilized theoretical research and interviews. READ MORE

6. 25. Kan fast fashion bli hållbart? : en studie om samhällsstrukturers påverkan på omställningen mot en hållbar klädindustri

   University essay from SLU/Dept. of Economics

   Author : Anna Kivelä; Linnéa Thoresson; [2023]
   Keywords : Klädindustri; hållbar utveckling; cirkulära affärsmodeller; intressenter; strukturer; Clothing industry; sustainable development; circular business models; stakeholders; structures;

   Abstract : Klädindustrin är en av de produktionsgrenar som orsakar störst utsläpp och föroreningar i världen, vilket påverkar såväl de miljömässiga som sociala aspekterna. Omställningen inom denna bransch är därmed viktig för att framtida generationer och naturen inte ska behöva betala för den överkonsumtion som sker i världen idag. READ MORE