Essays about: "Business case"

Showing result 11 - 15 of 5709 essays containing the words Business case.

  1. 11. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sameera Prasanna Rodrigo; [2024]
    Keywords : Social media; SMEs; Restaurant business; RBV theory;

    Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

  3. 12. Hennessy to Henny: Brand Hijacking

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
    Keywords : Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

    Abstract : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. READ MORE

  4. 13. How to Draw a Circle: Investigating Relationship Management in Circular Business Companies

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Louise Lee Hultberg; Aidan Luke Catterall Byrne; [2024]
    Keywords : Circular Business Models; Sustainability; Relationship Management; Circular Ecosystems; Constructivist Grounded Theory;

    Abstract : Despite the recent surge in circular business model (CBM) research, the discipline is still in its infancy. The field is primarily driven by practitioners and lacks suggestive frameworks, which complicates current CBM trials. READ MORE

  5. 14. Djerf Avenue’s Pajama Fight: A case of online duplicates

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Selestina Vaiciunaite; Louise Marie Charlotte Abicht; Zuzanna Zuk; [2024]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  6. 15. An exploration of how the national culture in which a company operates affects the choice of Management Control Systems

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Selemon Setaregu; Mateo Murra; [2024]
    Keywords : National culture; Management control systems;

    Abstract : Throughout this thesis, our research dives into the intricate relationship between national culture and management control systems (MCSs) in multinational corporations. In an increasingly globalized business world, understanding this relationship is pivotal for companies operating across diverse cultural landscapes. READ MORE