Essays about: "Business to Business Relationship"
Showing result 21 - 25 of 2284 essays containing the words Business to Business Relationship.
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21. Unveiling the Predictive Power
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : To obtain excessive returns on the stock market, investors should be able to effectively forecast what drives the fluctuations of the stock market. The usage of macroeconomic factors as indicators for stock market performances has been utilized more profoundly in recent times. READ MORE
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22. How does Monetary Policy Affect the Inflation Rate? A Study of the Riksbank's Monetary Policy from 2000-2019
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : This thesis examines how the Riksbank’s monetary policy has affected the Swedish CPI inflation rate from 2000 to 2019. This thesis aims to determine if monetary policy is effective at controlling inflation. There is an emphasis on exploring the differences between conventional and unconventional monetary policy. READ MORE
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23. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders. Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE
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24. The Interplay of Religious Consumption and Immigrant Rituals
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In our research paper, we shed light on the various impacts of acculturation and changes in religious consumption in the lives of muslims, who have migrated from the east and are experiencing life in the west. We took into consideration the holy month Ramadan as a religious reference to our study where we examine muslims religious performance during this time. READ MORE
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25. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
