Essays about: "Consumer Acculturation"

Found 5 essays containing the words Consumer Acculturation.

1. 1. The Interplay of Religious Consumption and Immigrant Rituals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amira Toufic El Lezkani; Ertugrul Melekoglu; [2023]
   Keywords : Religious Consumption; Consumer Acculturation; Religion; Immigration; Islam; Muslims; Immigrants; Rituals; Ramadan; Sweden.; Business and Economics;

   Abstract : In our research paper, we shed light on the various impacts of acculturation and changes in religious consumption in the lives of muslims, who have migrated from the east and are experiencing life in the west. We took into consideration the holy month Ramadan as a religious reference to our study where we examine muslims religious performance during this time. READ MORE

3. 2. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

   Author : Albin Hedstål; Ranim Chihabi; Eddy Nganji; [2022]
   Keywords : Business administration; International Business;

   Abstract : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. READ MORE

4. 3. Who am I without my stuff?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dóra Nagy; Johanna Patricia Bernuy Siancas; [2022]
   Keywords : immigration; migrants; acculturation; identity; consumer culture; Business and Economics;

   Abstract : In a world where migration has dramatically increased over the last 30 years, migrant consumers have become an important market actor. When migrant consumers geographically relocate they potentially experience changes in their identity, while different factors influence their acculturation to the host culture. READ MORE

5. 4. A Melting Pot of Bagels and Tofu : A Study of Acculturation and Food Consumption

   University essay from Sektionen för Hälsa och Samhälle

   Author : Ellin Khuu; Emi Khuu; [2011]
   Keywords : Acculturation; consumer behavior; culture; East Asians; food; consumption; globalization;

   Abstract : Today‟s globalization enables people to move across borders for various reasons. When people move there are consequences they need to face; local customs that need to be taken into consideration. As individuals undergo the process of adapting to a new culture, acculturation occurs. READ MORE

6. 5. Marketing BILLY to ethnic subcultures : A explorative study of ethnic subcultural consumption behaviour

   University essay from Ekonomihögskolan, ELNU

   Author : Lisa Engström; [2010]
   Keywords : Consumer behaviour; Ethnic subcultures; Retail marketing; IKEA;

   Abstract : Background: The ethnic subcultural consumer is a valuable segment in the multicultural societies of today, which has received little attention from both marketers and researchers. One of the most multicultural cities in Sweden is Malmoe, with 38% of its habitants having a foreign background. READ MORE