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1. Branding and Gender : - How adidas communicate gender values
University essay from Fakulteten för ekonomi, kommunikation och ITAbstract : This thesis discusses how adidas differentiate their communication to reach women and make the adidas brand more appealing to females. The adidas brand has always had their main focus on sportswear for men. This has led to the brand being perceived as masculine and it makes it hard for the female consumer to identify with adidas. READ MORE
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