Essays about: "CORE MARKETING"

Showing result 1 - 5 of 155 essays containing the words CORE MARKETING.

  1. 1. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions

    University essay from Umeå universitet/Företagsekonomi

    Author : Chris Niklasson; Louis Olakunle Ogbere; [2024]
    Keywords : Cultural behavioral changes; Cultural dimensional interactions; Hofstede model; Cross-cultural studies; Abductive research;

    Abstract : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. READ MORE

  3. 2. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

    University essay from Umeå universitet/Företagsekonomi

    Author : Alexander Kokkonen; Josef Holmlund; [2023]
    Keywords : Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

    Abstract : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. READ MORE

  4. 3. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
    Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

    Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE

  5. 4. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Leona Saliju; Vladyslav Deboi; [2023]
    Keywords : Information disclosure; Risks and Benefits; Voice assistants; Recommendation systems; Privacy calculus; Personalization-privacy paradox PPP ;

    Abstract : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. READ MORE

  6. 5. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Linn Henriksson; Ellen Svärdh; [2023]
    Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

    Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE