Essays about: "CRM as a Service"

Showing result 21 - 25 of 44 essays containing the words CRM as a Service.

1. 21. The gap between theory and practice : An investigation of how service companies practices the theories of segmentation

   University essay from Umeå universitet/Företagsekonomi

   Author : Oscar Sellhed; Ludwig Andersson; [2014]
   Keywords : Segmentation; Service marketing;

   Abstract : Segmentation is one of the most fundamental corner stones in the theory of marketing. It has been a subject for research for over 60 years. The subject has been actualised because of the lack of research within the practice of segmentation. READ MORE

3. 22. How Third Party Logistics providersmanage relationship with customers— A multiple case study

   University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Peijia Wang; Mingfei Gong; [2014]
   Keywords : ;

   Abstract : More and more third party logistics (TPL) business appeared because that traditionallogistics service is quite simple and not customized. The growth of advanced logisticsservices from customers has caused growing competition pressure for third partylogistics providers. READ MORE

4. 23. Investigation of Customer-Driven Innovation

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Ikram Ullah; Muhammad Ayaz; [2013]
   Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

   Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE

5. 24. Using Social CRM to influence Customer Service and Loyalty: A Perspective in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Desislava Halova; Raymond Menne; [2013]
   Keywords : Social CRM; Customer Service; Social Media; Customer Loyalty; Business and Economics;

   Abstract : The purpose of the study was to investigate how companies can harness the power of social media by utilizing Social CRM. It was investigated how integrating social media channels into existing Client Relationship Management platforms can influence customer service and customer loyalty. READ MORE

6. 25. A proposed Framework for CRM On-Demand System Evaluation : Evaluation Salesforce.com CRM and Microsoft Dynamics Online

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Can Özcanli; [2012]
   Keywords : CRM on-demand system evaluation framework; CRM on-demand systems; CRM; CRM and SaaS; CRM on-demand; SME;

   Abstract : Customer Relationship Management has been an integral part of the enterprise since two decades. Today, enterprises that focus on customer satisfaction need to manage their relationships with their customers effectively. This demand has allowed software vendors to create CRM solutions. READ MORE