Essays about: "CRM as a Service"

Showing result 11 - 15 of 44 essays containing the words CRM as a Service.

1. 11. Does electronic customer relationship management affect customer satisfaction and trust?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Hoang Chau Lam; Qiuyun Li; [2017]
   Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

   Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE

3. 12. Kinds of industries over- and underrepresented in CRM case studies

   University essay from

   Author : Elvira Jacobsson; [2017]
   Keywords : Industry; Case study; Under- and overrepresented; CRM; Customer Relationship Management; CRM-systems;

   Abstract : The purpose of this case study is to determine if there are any under- or overrepresented industries in CRM case studies. CRM stands for customer relationship management and can be applied as a system to help the sales manager in an industry to control the activities and their customers. READ MORE

4. 13. Assessment of Business model in the service industry on a global process perspective

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Quentin Bolle; MARTIN VAN DE POELE; [2016]
   Keywords : service; information and communication technology industry; theoretical model; value; process;

   Abstract : Service marketing is something new, and a lot of companies are working on answering the demand as best they can. Consumption behaviour implies a lot of changes in every market, and companies have to deal with all these changes. Companies must be able to adapt their strategy to be competitive. READ MORE

5. 14. Machine Learning for Categorizing Companies in Sweden - A Study for Decision Making Support in Customer Relationship Management

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Christian Frid; [2016]
   Keywords : CRM; Machine Learning; Clustering; Data Mining; Decision Trees; C4.5; K-means; Principal Components Analysis PCA ; Technology and Engineering;

   Abstract : The number of companies in Sweden has shown a significant increase over the last five years (www.bolagsverket.se). Data about these companies is an important asset for the customer relationship management market. READ MORE

6. 15. Merging customer relationship management data

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Fredrik Lönnqvist Gustafsson; [2016]
   Keywords : CRM; merge; supporting distributed workflow; merging structural data in CRM systems; distributed; distributed CRM; customer relationship management; customer relationship data; merging CRM data; Technology and Engineering;

   Abstract : Working distributed is increasingly important today with technology being more and more portable while connectivity is still lacking in some areas. Cellphones and laptops are increasingly in use outside the office with connectivity to internal office services being unreliable, either due to lacking speed or inability to have a connection. READ MORE