Essays about: "CSR Business communication"

Showing result 6 - 10 of 99 essays containing the words CSR Business communication.

1. 6. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

   University essay from SLU/Dept. of People and Society

   Author : Oscar Abelin; [2022]
   Keywords : csr communication; stakeholders; business returns;

   Abstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE

3. 7. Communicating Environmental CSR-Efforts in a Non-Sustainable Industry : A Comparative Study of Patagonia's and H&M's Environmental CSR Communication Using a Multimodal Critical Discourse Analysis

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Sanna Viberg; Stephanie Balasingam; [2022]
   Keywords : ECSR communication; Slow fashion; Fast fashion; CCO; Transparency;

   Abstract : The fashion industry is distinguished by two types of companies: slow fashion companies, such as Patagonia, characterized by environmentally friendly business practices, and fast fashion companies, such as H&M, premised on a less environmentally sustainable business model (Fletcher 2010; Bick, Halsey & Ekenga 2018). Although Patagonia and H&M are founded on different business models, their ECSR communication is similar. READ MORE

4. 8. Impact of Communication of CSR Initiatives on Employee Commitment in Professional Service Firms: A Case Study of the Big Four in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Kekkonen; Johanna Koch; Nadia Staude; [2022]
   Keywords : Corporate social responsibility; employee commitment; affective organizational commitment; CSR communication; professional service industry; employee engagement; employee motivation; Business and Economics;

   Abstract : Researches of the previous years have primarily focused on the impact of corporate social responsibility (CSR) and the communication thereof, yet there has been relatively few studies investigating the impact on internal stakeholders, namely employees. The organizational commitment of employees is influenced by different factors and it is important to investigate to determine the degree to which CSR can contribute to the affective organizational commitment of employees. READ MORE

5. 9. An Understanding for CSR Communication Strategies : A content analysis of furniture & interior retailers CSR communication strategies

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Oskar Sörman; Joel Karlsson; [2022]
   Keywords : Triple Bottom Line TBL ; Corporate Social Responsibility CSR ; Communication; Furniture and Interior Retailers; Business Ethics; Sustainability;

   Abstract : The increased interest and awareness of sustainability from an consumer perspective has also implicated increased interest among furniture and interior retailers. Sustainability does not only imply environmentally friendly products and have become a discussed topic in multiple contexts. READ MORE

6. 10. Can the choice of CSR activity hide your sins? CSR congruence effects on brand attitude of 'sin' firms.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Felicia Eskils; Jennifer Gagner-Geeber; [2022]
   Keywords : CSR; Brand attitude; Sin industries; Defense industries; Congruence;

   Abstract : Corporate social responsibility and its impact on brand attitude have during the past years witnessed extensive research. However, research on CSR and its implications within sin industries has been sparsely conducted. Simultaneously, CSR is becoming a more widely used corporate tool within firms operating in such industries. READ MORE