Essays about: "CSR Business communication"
Showing result 16 - 20 of 99 essays containing the words CSR Business communication.
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16. Corporate social responsibility communication in apparel retail industry
University essay from SLU/Dept. of Forest EconomicsAbstract : The apparel industry is accused of being socially and environmentally irresponsible. Due to the growing awareness of the social and environmental impact caused by the apparel industry, stakeholders are increasingly vigilant and demand ethical corporate behavior. READ MORE
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17. Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. READ MORE
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18. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour
University essay from Göteborgs universitet/Graduate SchoolAbstract : Based on an interest to contribute to further understanding of the area of CSR marketing the purpose of this article is to explore the perceptions and effects of marketing where companies take a public standpoint in social issues. Through analysis of millennials’ perceptions and the outcomes of this type of marketing the study aims to increase the knowledge of how business as well as society are influenced. READ MORE
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19. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.
University essay from Umeå universitet/FöretagsekonomiAbstract : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. READ MORE
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20. Restaurant industry's response to Covid-19
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’ severity of lockdown. READ MORE