Essays about: "CUSTOMER SATISFACTION- theoretical framework"

Showing result 1 - 5 of 52 essays containing the words CUSTOMER SATISFACTION- theoretical framework.

  1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
    Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

    Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

  3. 2. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Anastasiia Jönsson; Clara Nordberg; [2023]
    Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

  4. 3. The relevant aspects of Lean to ensure reliability in electronic hardware development : Case organization-Bosch Rexroth, Mellansel

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Pallab Barua; Lijo Johnson Kanjiraparambil; [2023]
    Keywords : Lean aspects; Lean and product development; Lean and reliability;

    Abstract : Product development is considered an important key factor in the fourth industrial revolution (Industry 4.0) as products are becoming more competitive and complex due to market competition. Currently, customer satisfaction mostly depends on product reliability especially when it comes to electronics hardware. READ MORE

  5. 4. A Quantitative research on customer satisfaction within online second hand shopping

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Johanna Lindgren; Olivia Nordblad; [2023]
    Keywords : Customer Satisfaction; Perceived Quality; Customer Expectations; Trust;

    Abstract : Technology is moving forward, as well as the problem with the fast fashion industry. Hence, second hand online shopping is growing because of this. READ MORE

  6. 5. Middle managers during organizational change : A qualitative study on middle managers role, ability, and approach to resistance in the process of operational change

    University essay from Umeå universitet/Företagsekonomi

    Author : William Thunholm; Yasmin Lundqvist; [2022]
    Keywords : ;

    Abstract : Middle managers have come to be a natural part of large companies' structure. In additionto this, change has become more prominent for all types of businesses because of rapidchanges in demand. READ MORE