Essays about: "Carrefour marketing mix"

Found 1 essay containing the words Carrefour marketing mix.

  1. 1. DISTRIBUTORS’ BRANDS

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Raphaël Guerrero; [2008]
    Keywords : consumers’ behaviours; distributors’ brands; leaders’ brands; marketing mix;

    Abstract : The purpose of this study was to investigate the consumers’ behaviours towards the distributors’ brands. The aim was to find out what were the most important criteria of the marketing mix for a consumer in his buying process that make him choose between a distributor’s brand and a leader’s brand. READ MORE