Essays about: "Cause Fit Communication"

Showing result 6 - 8 of 8 essays containing the words Cause Fit Communication.

  1. 6. Reducing Consumer Skepticism when Communicating CSR : A study on the efficiency of Cause Fit- and Cause Commitment communication

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adrijana Angjelova; Petter Sundström; [2015]
    Keywords : Corporate social responsibility; Corporate philanthropy; Cause Related Marketing; Cause Fit Communication; Cause Commitment Communication; Consumer Skepticism;

    Abstract : The purpose of this thesis is to be able to conclude which of the two, cause fit communication or cause commitment communication, is the best strategy for companies to adapt when looking to reduce consumer skepticism when communicating their CSR. CSR is nowadays a core component in every business yet so many managers find it hard to justify because they do not reap the benefits from engaging in CSR (Porter & Kramer, 2006). READ MORE

  3. 7. Visual Planning and KPIs in purchasing: Effective Activity Planning and Follow-Up

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : JOHANNES BLACKNE; NIKLAS JANSSON; [2013]
    Keywords : Visual Planning; KPIs; Lean; Activity Planning; Follow-up; Purchasing; Visuell planering; mätetal; Lean; aktivitetsplanering; uppföljning; inköp;

    Abstract : The purpose of the master thesis is to find a way to plan activities, visualize them and follow-up on these activities. The Visual Planning method is used at Scania Production, R&D and at Scania Purchasing. However, the method doesn‟t fit the purchasers‟ communication and coordination needs. READ MORE

  4. 8. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Aida Bador; Sarah Low Pei San; Meriem Manouchi; [2010]
    Keywords : Cause-related marketing; Corporate Social Responsibility; Fashion Retailers; Altruistic Behaviour; Purchase Intention;

    Abstract : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. READ MORE