Essays about: "Consumer Skepticism"

Showing result 1 - 5 of 31 essays containing the words Consumer Skepticism.

1. 1. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Viberg; Louise Halldén; [2023]
   Keywords : Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

   Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE

3. 2. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elina Heidenborg; Linnea Kaveryd; [2023]
   Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

   Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE

4. 3. What Green Marketing Strategy to Use Prior To a Greenwashing Scandal?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ana Desnica; Sara Hawat; [2022]
   Keywords : Green marketing; Humble green marketing; Bragging green marketing; Greenwashing scandal; Effects of green marketing;

   Abstract : Despite the increase in green advertising in the past decade, the way these green messages are communicated and their efficacy when it comes to mitigating damages in case of a greenwashing scandal, is still an area that has not been well-researched. Thus, this paper aims to contribute to closing this research gap by investigating the impact of two different green marketing communication styles on consumers' brand attitude and purchase intention in the context of a greenwashing scandal while also considering the moderating effects of environmental concern and customer skepticism towards green marketing. READ MORE

5. 4. Comfort and Security, But at What Cost? : A Study Using a Metric – Based Conjoint Analysis to Estimate the Willingness to Pay for Bundled Smart Home Technology

   University essay from KTH/Fastighetsföretagande och finansiella system

   Author : William Hultström; Axel Bjöörn; [2022]
   Keywords : Smart Home; Smart Home Technology; SHT; Conjoint Analysis; Smarta Hem; Smarta Hem Teknologi; SHT ; Conjoint Analysis;

   Abstract : The presence of Smart Technology is becoming more prevalent in our homes with the rise of the Internet of Things. Although this technology is said to ease everyday chores and make our homes safer, the adoption has been slower than first anticipated by researchers. READ MORE

6. 5. Attitudes in Consuming Green Products: Exploring Chinese Consumers in the Beauty Industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Teng Fang; Bingxin Li; [2022]
   Keywords : Consumer attitudes; Consumer Behavior; Attitude-Behavior Gap; Green Beauty and Personal Care Product; Chinese Consumers;

   Abstract : Background: China's rapidly growing beauty consumer market has led to environmental deterioration and Chinese citizens are aware of this important issue, however, despite positive pro-environmental attitudes, consumers are reluctant to buy green products. This issue is known as the attitude-behavior gap, and existing research lacks information on how this gap operates in the Chinese beauty market. READ MORE