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1. 1. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Chetan Pruthi; Adarsh Tewari; [2020]
   Keywords : High Net-worth Individuals HNIs ; Travel Designers; Luxury Travel; Customer Behavior; Marketing Channels.;

   Abstract : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. READ MORE