Essays about: "China Social Media Marketing case"

Showing result 1 - 5 of 9 essays containing the words China Social Media Marketing case.

  1. 1. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Shuqiao Yang; [2023]
    Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

  3. 2. Dancing and learning about astrophysics : A case study on user behavior of students in Sweden using TikTok and the app's impact on their lives

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Alper Kaya; [2022]
    Keywords : Words: s ocial media; TikTok; algorithm; user behavior; persuasive technology; privacy; case study; s ociala medier; TikTok; algoritm; användarbeteende; pers uasive technology; integritet; fallstudie;

    Abstract : The social media app TikTok, owned by the Chinese Company ByteDance, has become a worldwide success with over one billion monthly active users due to an algorithm that enables users to consume individually tailored content. However, it was also part of pol itical confrontations between countries like the USA and China due to allegedly security risks. READ MORE

  4. 3. The Perception and Attitude of Tea Tourism from Tourists’ perspective : A case study of Longjing Tea

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Xinyue Li; [2022]
    Keywords : ;

    Abstract : Tea has a long history in China. The combination of the tea industry and tourism industry is conducive to promoting and disseminating tea culture. It can also bring more economic and cultural benefits to the tourism industry. Tea tourism focuses on participation, which brings tourists a personalized, experiential, and leisurely experience. READ MORE

  5. 4. Research on Audience Engagement in Film Marketing -- Taking the film <Us and Them> as the Case

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Ruiyan Huang; [2019]
    Keywords : Audience engagement; film marketing; social media; marketing content;

    Abstract : The film marketing is becoming increasingly important due to the fierce competition of film industry in China. With the drive of technology innovations, the creation of interaction among audiences has gradually become the spotlight of film marketing and many social media platforms are employed as marketing tools to encourage or foster audience engagement. READ MORE

  6. 5. The solutions for Swedish companies to build employer branding on WeChat : Case study of 4 Swedish companies

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Yunlong Sun; [2018]
    Keywords : employer branding; Swedish companies; China; Chinese market; social media; WeChat;

    Abstract : Employer branding has come a long way from its early stages as a marketing branch. The concept of employer branding was established and developed among western companies in the last few decades, while it has become more and more popular in China in recent years. READ MORE