Essays about: "China s advertising"
Showing result 1 - 5 of 11 essays containing the words China s advertising.
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1. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. READ MORE
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2. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE
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3. Factors influencing college students’ attitude toward PSAs for recruiting volunteers
University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITAbstract : Background: Public service advertising in China just has two decades years of history and media used for public service advertising mainly focus on print advertising. Compared to commercial advertising, public service advertising is not mature in China whatever in the forms, content variety or media. READ MORE
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4. Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China
University essay from Umeå universitet/FöretagsekonomiAbstract : Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. READ MORE
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5. Business Models for Mobile Media Services : A case study in China mainland market
University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)Abstract : Mobile media OTT service such as mobile music and mobile video is believed to be the next big revenue driver for mobile operator’s mobile broadband business. The media industry is willing to take mobile distribution channel to increase the content value. READ MORE