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Found 2 essays matching the above criteria.

1. 1. Evaluating the application of CRM systems in Chinese companies by CSF

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Jin Wang; [2015]
   Keywords : ;

   Abstract : This thesis is about the current condition of Chinese Small and Medium sized Enterprise (SME) and the focus is on the Customer Relationship Management (CRM). This research also uses the concept of Critical Success Factors (CSF). The CSF are not established by any agreements or regulations; they are flexible and vary between different enterprises. READ MORE

3. 2. Crucial Factors in Customer Relationship Management : A Chinese Perspective of the Telecommunication Industry

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Yan Song; Bin Wei; [2011]
   Keywords : Customer Relationship Management; CRM; CRM system; Chinese CRM system; important factors in CRM system; improvements for CRM system;

   Abstract : Customer Relationship Management (CRM) which focuses on the relationship with customers has become more and more important in business management. CRM is a managerial system based on technological applications which can help companies to get competitive advantages. READ MORE