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1. PLAY IN A RETAIL SURROUNDING -a strategic approach to offering play as a service in the IKEA department stores
University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverkAbstract : What kind of play solutions could amuse and entertain children in a retail surrounding as the IKEA store? How can a playing experience for children in a retail surrounding as the IKEA store be designed to last during a desired ammount of time? And how can I use my collected experiences from my Master’s study at HDK when working with a sharp case? This was some of the initial questions framed in my project, in which I have developed ideas and proposals for new methods of how to create new kinds of play experiences for children inside the IKEA stores. By looking at play as a service towards children and use their perspective I have identified and defined play opportunities that already exists inside the store. READ MORE
