Essays about: "Commercialization Technology adoption Restaurant industry Lean startup Lean commercialization"
Found 1 essay containing the words Commercialization Technology adoption Restaurant industry Lean startup Lean commercialization.
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1. High-Tech is for Everyone: A Case Study of Commercialization to the Restaurant Industry
University essay from Lunds universitet/ProduktionsekonomiAbstract : Commercialization has been recognized as one of the most difficult phases of the innovation process. Failure rates are high, even for products with the potential to address real needs and deliver real customer value. This master's thesis explores commercialization in an even more challenging business context than the typical case. READ MORE
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