Essays about: "Communication Logic"

Showing result 1 - 5 of 145 essays containing the words Communication Logic.

1. 1. Populism From Below : Mapping User-Centered Populist Content on TikTok

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Freja Ingelstam; [2023]
   Keywords : TikTok; Social Media; Media Logic; Affordance Theory; Political Communication; Populism; Regression Analysis;

   Abstract : This thesis explores an understudied area in political communication research by examining populist communication on the social media platform TikTok. Specifically, the study focuses on content related to the Sweden Democrat party during the 2022 election. READ MORE

3. 2. Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Darejan Tsurtsumia; [2023]
   Keywords : Communication Constitutes Organization; CCO; Collective Action; Structures; Digital Media; Georgia; Shame Movement; Social Movements; Logic of Connective Action; Flexible Organisational Structures; Protest Transformation; Gavrilov s Night; Georgian Dream; Private Facebook Group; Rallies; Non-human agency; Four Flows Framework; Solidarity; Citizenism; Social Sciences;

   Abstract : Recent scholarship has challenged the notion that digital tools alone can sustain a social movement, emphasizing instead the importance of collective identity and organizational structures. However, there is still limited understanding of how organizational structures emerge and transform in a social movement. READ MORE

4. 3. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

   University essay from Uppsala universitet/Industriell teknik

   Author : Lena Baum; Imge Günes; [2023]
   Keywords : value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

   Abstract : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. READ MORE

5. 4. Defining Success: The PR Measurement Maze

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ellen Thorell; Clara Bergström; [2023]
   Keywords : Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

   Abstract : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. READ MORE

6. 5. Designing for the needs of present and future generations: The development of a sustainability integrated design process for consumer products

   University essay from Högskolan i Gävle/Miljövetenskap

   Author : Henrik Lunderbye; [2023]
   Keywords : Industrial design; design process; sustainability; consumer products; greenwashing; climate neutrality; consumption.;

   Abstract : Due to the increased popularity of greener products (green implies being more sustainable) and more businesses involved in greener markets, the phenomenon of greenwashing has expanded. This is problematic because actors trying to design, manufacture and sell products with a high sustainability content are then forced to compete with actors that deal with artificial sustainability. READ MORE