Essays about: "master thesis business economics"
Showing result 1 - 5 of 190 essays containing the words master thesis business economics.
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1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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2. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE
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3. Bridging Entrepreneurship and Sustainability Education : Perspectives and Approaches from Swedish University Educators
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : Master thesis, Master of Science in Business Administration with specialisation in Entrepreneurship, Sustainability, and Social Change Field of research: Business Administration, School of Business & Economics University: Linnæus University, Växjö, Sweden Course code: 5FE06ESemester: Spring 2023Author: Felix Bause & Sophie JungbauerExaminer: Viktorija KalonaityteSupervisor: Marina JogmarkTitle: Bridging Entrepreneurship and Sustainability EducationSubtitle: Perspectives and Approaches from Swedish University Educators Background: Human-made climate change and its impact on humanity is one of the most severe challenges of modern times. Due to its complexity and global interconnectedness, it requires significant change and collaboration between different decision-makers. READ MORE
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4. Looking beyond the economics : How can we create a more viable society with sustainability?
University essay from Umeå universitet/Arkitekthögskolan vid Umeå universitetAbstract : The title of this thesis, looking beyond the economics, is a first way to define the problem that we have in our built environment. The research question, how can we create a more viable society with circular economy, is the start of the investigation. Hopefully finding answers to a more sustainable way of building. READ MORE
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5. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE
