Essays about: "Communicator"

Showing result 1 - 5 of 41 essays containing the word Communicator.

1. 1. Persuading others using language online

   University essay from Uppsala universitet/Datalogi

   Author : Karolina Hagerman; [2024]
   Keywords : persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

   Abstract : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. READ MORE

3. 2. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

4. 3. Igniting Risk Communication? – Organizational factors for effective risk communication: Forest fire risk communication in Canton Bern, Switzerland

   University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Momo Paula Lühmann; [2022]
   Keywords : forest fire; risk communication; organization; communicator; scoping study; Switzerland; Social Sciences;

   Abstract : Risk communication forms an integral part of disaster preparedness. In light of the increasing likelihood and intensity of forest fires, areas like Canton Bern in Switzerland, not usually known as a forest fire hotspot, have planned to strengthen their risk communication efforts to help increase overall preparedness and mitigation. READ MORE

5. 4. Health Communication on TikTok : A Qualitative Study of Credibility on A Humorous Platform

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Isabelle Lid Rosenholm; [2022]
   Keywords : health communication; TikTok; credibility; humour; covid-19; pandemic; hälsokommunikation; TikTok; trovärdighet; humor; covid-19; pandemi;

   Abstract : The video-sharing platform TikTok has gained popularity over the last few years. During the recent Covid-19 pandemic, TikTok was implemented in health communication strategies to target a younger audience. The platform's humorous and entertaining jargon is somewhat contradictory to the intentions of health communication. READ MORE

6. 5. Climate change on TikTok: Investigating the impact of viral videos about climate change on adults

   University essay from Lunds universitet/LUCSUS

   Author : Johanna Grosche; [2022]
   Keywords : Climate Change Communication; TikTok; Storytelling; Science Communication; #ClimateChange; Sustainability Science; Social Sciences;

   Abstract : Due to the rise of audiovisual social media apps such as TikTok, anyone can participate as a communicator or listener in the climate change discourse. This thesis explores viral TikTok videos about climate change, their usage of narrative elements and predominantly their impact on adults below 30 on an individual level. READ MORE