Essays about: "Competition and Competitive Advantage IS IT"

Showing result 16 - 20 of 138 essays containing the words Competition and Competitive Advantage IS IT.

  1. 16. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  3. 17. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  4. 18. Optimization of aftermarket logistics with dual supply chains for Sandvik AB

    University essay from Lunds universitet/Institutionen för teknisk ekonomi och logistik; Lunds universitet/Teknisk logistik

    Author : Gopalakrishnan Srinivasan; Akshay Hingmire; [2020]
    Keywords : Technology and Engineering;

    Abstract : Background: Aftermarket logistics is important for a manufacturing company to maintain customer satisfaction in the long run. However, the supply chain set for aftermarket parts is equally crucial as the original equipment. Modification or optimization of the logistics systems for slow-moving aftermarket items is inevitable. READ MORE

  5. 19. Perceptions of Open Data in the Tourism Industry in Finland : Implementation, Use, and Links with Sustainable Tourism Development

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Eveliina Anttila; [2020]
    Keywords : Open Data; Sustainable Development; Sustainable Tourism; Diffusion of Innovations; Finland; avoin data; kestävä kehitys; kestävä matkailu; innovaatioiden diffuusio; Suomi;

    Abstract : Making data openly accessible and how to utilize data are becoming increasingly clear in business development. Therefore, succeeding in it can allow a tremendous competitive advantage in the tourism market. The previous research has been lacking to show how tourism enterprises and regions can utilize open data in their favor. READ MORE

  6. 20. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Aida Licina; [2020]
    Keywords : Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

    Abstract : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. READ MORE