Essays about: "Competitive student"
Showing result 1 - 5 of 641 essays containing the words Competitive student.
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1. Thriving Amidst Complexity: the Dynamics Within the Market of Parallel Imports of Pharmaceuticals in Sweden
University essay from Lunds universitet/ProduktionsekonomiAbstract : Theory on competition within free markets is well developed and creates a fundament on which operational and strategic decisions rest upon. Regulations, such as in the pharmaceutical industry, create a dimension which strongly affects the operations of all organisations within the industry - and thus also the competition. READ MORE
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2. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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3. HR Analytics for Competitive Advantage: Bringing organisational value while empowering the HR profession
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: HR Analytics for Competitive Advantage: Bringing organisational value while empowering the HR profession Authors: Elin Engsfelt & Louise Rosén Fång Supervisor: Rikard Larsson Problem definition: The HR profession has throughout history, and still has, a legitimacy problem, where the HR department typically becomes administrative support, rather than a strategic business partner. Purpose: Explore HR professionals' perceptions and opinions on the use of HR Analytics in their work and identify the functions and challenges that HR Analytics brings to the organisation, the HR department, and the HR profession. READ MORE
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4. The influence of digital platforms in competition law: an accepted or imposed violation of the law?
University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakultetenAbstract : The GAFAM (Google, Apple, Facebook, Amazon and Microsoft) play an important role in our daily lives as they are always collecting intangible assets, data, and are competing for consumers attention. These platforms arose, grew faster than their competitors and strengthened their position to a point where they clearly dominate the market, occupying almost monopolistic positions. READ MORE
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5. The role of customer-based brand equity in the direct-to-consumer business model
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE
