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Showing result 1 - 5 of 55 essays matching the above criteria.

1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

3. 2. Värdepåverkande faktorer i lantbrukskooperativa företag : en studie om medlemmars upplevda värde av skogs- och lantbrukskooperativ

   University essay from SLU/Dept. of Economics

   Author : Elisabeth Granath; [2023]
   Keywords : Kooperativ; medlemskap; skogsägarförening; lantbrukskooperativ; socialt kapital; Cooperative; membership; forest owners’ association; agriculture cooperative; social capital;

   Abstract : Majoriteten av Sveriges jordbruksföretag drivs av få personer, vilket till stor del är tack vare den tekniska utvecklingen av maskiner som idag ersätter mycket fysiskt arbete. Sedan år 1990 har antalet jordbruksföretag i Sverige minskat med 39 % till följd av en hård konkurrens från både utlandet och stora bolag nationellt. READ MORE

4. 3. Gender diversity in practice : A study on stakeholder perception of gender quotas and challenges in the workplace

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Fanny Aronsson; Ellen Frykberg; [2022]
   Keywords : HRM; Diversity Management; Stakeholder Perception; Gender Quotas; Gender Challenges; Follow-up;

   Abstract : RQ1: What diversity management practices facilitate gender representation in the workplace? RQ2: Which challenges arise when implementing gender quotas into the work environment?  Purpose: The impact of this research is twofold: it will address a knowledge gap in the academic literature on gender challenges, gender quota application and follow-up in business, as well as contribute to research on practice-based diversity and quotaring. Additionally, this study will have an impact on how issues like this are handled in practice. READ MORE

5. 4. Institutionalized practices to the rescue! : A qualitative study on how start-ups strive to scale up and achieve growth by working with institutionalized practices

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Gustav Krantz; Kave Bashiri; [2022]
   Keywords : Start-ups; Growth; Organizational Performance; Institutionalized Practices; Internal processes and Routines; Organizational Behavior.;

   Abstract : Introduction: Since the 1980s and onwards, entrepreneurship and start-ups have exploded. In comparison to more established companies, firms that are defined as start- ups wanting to scale-up are coined by different sorts of vulnerabilities. These can be found in their lack of resources regarding both financial and human capital. READ MORE

6. 5. Organisational Change in the Pervasive Digitalization Era : A qualitative study of the impact of digital transformation on organizational change and individuals within organizations

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Jessika Melander; Rahaf Alkhadra; [2022]
   Keywords : Organizational change; digitalization; digital transformation; contingency theory; individuals perceptions.;

   Abstract : Date: 2022-06-01 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Rahaf Alkhadra  & Jessika Melander  Title: Organisational Change in The Pervasive Digitalization Era Supervisor: Konstantin Lampou Research question: How is digital transformation as an organizational change implemented in organizations and how is it perceived by the individuals within the organization? Purpose: The purpose of this study is to obtain a comprehensive understanding of the dynamic digital changes within organizations, by investigating the process of implementing digital transformation and how it impacts organizational structure on both organizational and individual levels. Therefore, the practice of digital transformation, in which it is manifested as individuals’ perceptions of the change process will be pursued to better equip the notion of contemporary organizations when addressing organizational change. READ MORE