Essays about: "Congruity"

Showing result 6 - 10 of 23 essays containing the word Congruity.

  1. 6. Congruity in gender-neutral advertisement: A comparative cross-sectional study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emmi Pauliina Puolakka; Tatiana Najem; [2020]
    Keywords : Gender identity; self-concept; gender congruency; gender-neutral product; skincare; Business and Economics;

    Abstract : The purpose of this thesis is to study the impact the gender congruency between an individual and an advertisement has on the attitudes towards the advertisement of gender-neutral skincare product, while taking into consideration the potential cultural differences. This study used a quantitative approach to conduct a descriptive approach and cross-sectional research design. READ MORE

  3. 7. In the hands of a controlling leader? Implications for employee well-being from a gender perspective

    University essay from Umeå universitet/Institutionen för psykologi

    Author : Rosanna Fagerudd; Emma Sjögren; [2019]
    Keywords : Controlling leadership behaviours; Self-determination Theory; Role Congruity Theory; Expectation State Theory; well-being; self-rated health; burnout; self-rated job satisfaction; vigour; gender; Kontrollerande ledarskapsbeteenden; Self-determination Theory; Role Congruity Theory; Expectation State Theory; självskattad hälsa; utbrändhet; tillfredsställelse; arbetsenergi; kön; könsroller;

    Abstract : Leaders engaging in controlling leadership behaviours (CLB) has been connected to followers perceiving their basic needs thwarted. However, little research has been made in the organizational field to understand the implications of controlling leadership behaviours for employee well-being. READ MORE

  4. 8. Looking for nurses: The relation between agency salience in job advertisements and the appeal of nursing for men

    University essay from Lunds universitet/Institutionen för psykologi

    Author : My Eriksson; [2019]
    Keywords : Social role theory; belongingness; goal congruity; communion; agency; gender segregation; job advertisements; nursing; Social Sciences;

    Abstract : In Sweden, nursing is strongly gender segregated. Additionally, there is a national nursing shortage. READ MORE

  5. 9. Reconfiguring sustainable grocery retailing - a study on consumers’ resonance to sustainable retail approach

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Sydney Sze Kei Leong; [2018]
    Keywords : Social Sciences;

    Abstract : To-date, sustainable consumption in grocery is gaining awareness. In response, different sustainable retailing approaches emerge. They entail different scale of changes to consumers’ current shopping practices, as well as varying visions of a sustainable living. READ MORE

  6. 10. Contemporary brand strategy creation and portrayal of a music artist on social media : A management perspective

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Gustav Ottinger; [2017]
    Keywords : ;

    Abstract : The technological advancements in the web 2.0 era have been argued to have had a great impact on creating brand strategy and conducting communication. The music industry is categorized as a high interactivity industry, thus the interaction between marketing practitioners and consumersis high in its nature. READ MORE