Essays about: "Tatiana Najem"
Found 1 essay containing the words Tatiana Najem.
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1. Congruity in gender-neutral advertisement: A comparative cross-sectional study
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to study the impact the gender congruency between an individual and an advertisement has on the attitudes towards the advertisement of gender-neutral skincare product, while taking into consideration the potential cultural differences. This study used a quantitative approach to conduct a descriptive approach and cross-sectional research design. READ MORE
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