Essays about: "Consumer Behaviour department store"

Found 2 essays containing the words Consumer Behaviour department store.

  1. 1. A Multi-Sensory Brand-Experience : Sensorial interplay and its impact on consumers' touch behaviour

    University essay from Ekonomihögskolan, ELNU

    Author : Elin Eriksson; Niklas Larsson; [2011]
    Keywords : sensory marketing; consumer behaviour; servicescape; human senses; multi-sensory brand-experience; sensory cues; styling elements;

    Abstract : The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowledge regarding a multi-sensory brand-experience through the performance of an experiment. READ MORE

  3. 2. Analys av livsmedelsbutikers frukt- och gröntavdelning

    University essay from SLU/Dept. of People and Society

    Author : Frida Johansson; [2009]
    Keywords : Frukt och grönt; Livsmedelsbutik; Exponering; Marknadsföring;

    Abstract : The consumer often chooses the store depending on the quality of the fruit and vegetable department. A study has proven that about half of the purchases in this department are impulsive. This gives the store a good possibility to influence the consumer’s behaviour in the fruit and vegetables department. READ MORE