Essays about: "Consumer behavior in cosmetic"

Showing result 11 - 14 of 14 essays containing the words Consumer behavior in cosmetic.

1. 11. CSR and its Impact on Consumer Behavior : A Study of the Cosmetic Industry

   University essay from IHH, Företagsekonomi

   Author : Guosheng Zhao; [2012]
   Keywords : CSR; consumer behavior; the cosmetic industry;

   Abstract : Abstract Problem: CSR appears frequently in various kinds of reports of different corporations. However, managers are confused about how to practice CSR strategically. Little is known about consumers’ awareness of CSR and how consumers react toward socially responsible corporations and their products. READ MORE

3. 12. Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Tipaporn Bumrungkitjareon; Suveera Tanasansopin; [2011]
   Keywords : Brand equity; Brand preference; Purchase intention; Men s skin care OR cosmetic product; Consumer behavior and male; Thailand;

   Abstract : Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. READ MORE

4. 13. The impact of brand on Thai female consumer in purchase decision of foreign makeup product

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Anantaya Ponbamrungwong; Sirada Chandsawang; [2009]
   Keywords : Cosmetic; Makeup products; Brand equity; Purchase decision;

   Abstract : Date: 2009-06-02 Program: International Marketing Authors: Anantaya Ponbamrungwong & Sirada Chandsawang Title: The impact of brand on Thai female consumer in purchase decision of foreign makeup product Research Question: Does brand equity affect Thai female consumer in foreign makeup product purchase? Purpose: to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision. READ MORE

5. 14. Cosmetic market in Vietnam

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Mai Nguyen Huu; Serene Sirikhoon; [2008]
   Keywords : Cosmetic; skin care; cosmetic marketing in Vietnam; environmental factor; consumer behavior; marketing mix; marketing plan;

   Abstract : Introduction: Among the Asia Pacific markets, Vietnam is the fastest growing market. However, despite the high growth, the competition in Vietnam is stiff as the main competitor as Unilever, L’Oreal, Johnson & Johnson and P&G occupy the market. Therefore, cosmetic company need effective marketing plan to cope with strong competition. READ MORE