Essays about: "Consumer price perception dimension"

Found 2 essays containing the words Consumer price perception dimension.

1. 1. To Buy or Not to Buy? : A Study on the Price Discount on Luxury Goods, Chinese Consumers’ Luxury Perception, and Purchasing Behavior

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Yang Lu; Yue Yuan; [2018]
   Keywords : Luxury; Consumer Perception; Luxury Value; Willingness to buy; China; Price Reduction;

   Abstract : As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions. READ MORE

3. 2. An Empirical Investigation of Consumer Price Perception and Reputation Dimensions’ Effects on Attitude Toward Private Label Brands

   University essay from Handelshögskolan vid Umeå universitet

   Author : Haidong Chen; Saalem Sadeque; [2007]
   Keywords : Attitude; Private label brands; Consumer price perception dimension; Reputation dimension;

   Abstract : The study empirically investigated the effects of consumer price perception dimension and reputation dimension on attitude toward private label brands among young Swedish consumers. Consumer price perception dimension includes value consciousness, price consciousness, and price-quality association factors. READ MORE